I was having lunch near the Lowry in Manchester the other day and couldn't help but notice the similarity between a logo on one of the buildings and the Star Trek logo..
So unless Starfleet have relocated to Salford Quays, I suspect at least one of the marketers was a big Star Trek fan.
Google street view..
https://www.google.co.uk/maps/place/The+Lowry/@53.470223,-2.29491,3a,52.4y,14.27h,99.61t/data=!3m4!1e1!3m2!1sKu2lpQO4O3vpnJbvWRvdFw!2e0!4m2!3m1!1s0x0:0xed3c94d61ec8b13f
-- Lee